What marketing channel works best for roofers?

It depends on your goals and budget. For immediate leads, Google Ads and Facebook storm ads deliver fast results. For long-term growth, SEO builds compounding returns. Most successful roofing contractors use 2–3 channels together.

How much should a roofing company spend on marketing?

Industry benchmarks suggest 5–10% of revenue. If you're doing $500k/year, a $25k–$50k marketing budget is reasonable. We help you allocate that budget to the channels with the best return in your market.

Do you require long-term contracts?

No. We offer month-to-month services. We earn your business every month, and most clients stay because they see results.

Can you help with storm chasing and seasonal marketing?

Absolutely. We build storm-response campaigns that can launch within 24 hours of a major weather event in your target area.

What makes roofing marketing different from other industries?

Roofing has high average job values, strong urgency triggers (storm damage, leaks), and intense local competition. Marketing that works for a restaurant or retail shop doesn't work for a roofing company. Our strategies are built specifically for the roofing sales cycle.

RoofingPros

Done-For-You Roofing Marketing

Roofing Marketing That Fills Your Calendar With Jobs

Stop chasing jobs and start choosing them. Our done-for-you marketing system puts your roofing company in front of homeowners who are ready to hire right now.

Roofing contractor on rooftop holding tablet showing marketing dashboard with rising leads and Google Ads metrics

5,700+ Roofing Contractors

All 50 States

Average 3.8x ROI

No Long-Term Contracts

The Marketing Problems Every Roofing Contractor Faces

Feast or Famine Cycles

Slammed after a storm, dead in winter. Good marketing creates consistent year-round lead flow.

Wasting Money on Generic Agencies

Most agencies don't understand roofing. We only work with contractors — we know your buyers.

Competing on Price

When homeowners can't find you online, they get 5 quotes and pick the cheapest. Visibility commands premium pricing.

Zero Time for Marketing

You're on the roof, not at a desk. Our team handles everything so you can focus on the work.

Full-Service Marketing for Roofing Contractors

Local SEO

Rank #1 in your city for 'roofing contractor near me' and related searches.

Google Ads (PPC)

Show up at the top of Google the same day. Pay only when homeowners click.

Facebook & Instagram Ads

Target homeowners by zip code right after a storm or in peak season.

Reputation Management

Automate review requests and respond to reviews across Google, Yelp, and HomeAdvisor.

Email & SMS Follow-Up

Never let a lead go cold with automated follow-up sequences built for roofing.

Content Marketing

Blog posts, service pages, and local landing pages that build authority and rank long-term.

Why Roofing Contractors Choose RoofingPros for Marketing

Industry-Only Focus

We don't work with plumbers or painters. 100% of our clients are roofing contractors, so we know what works.

Backed by the #1 Directory

Your marketing is amplified by RoofingPros.org's domain authority and network of 5,700+ contractors.

Transparent Reporting

You get a live dashboard showing calls, clicks, leads, and cost per job — no confusing agency jargon.

Your Roofing Marketing System, Step by Step

Discovery Call

We learn your market, goals, and current lead sources.

Custom Marketing Plan

We map out which channels will generate the best ROI for your specific market and budget.

Launch & Manage

We build campaigns, manage your ads, post your content, and handle reputation — done for you.

Optimize & Scale

Monthly reporting and optimization to lower your cost per lead and grow revenue.

Real Results From Real Roofing Contractors

"We went from 8 jobs a month to 34 jobs a month in our first year. The Facebook storm targeting alone paid for everything."

Carlos D.

Delta Roofing Group

"I was skeptical about marketing agencies. But these guys actually know roofing. They knew our customer before I explained it."

Tom W.

Midwest Roof Pros

"Our cost per lead went from $320 on HomeAdvisor to $67 with their Google Ads. I wish I'd found them sooner."

Rachel P.

Pinnacle Roofing

$67

Avg. cost per lead

3.8x

Average ROI

500+

Contractors served

Long-term contracts

Get Your Free Roofing Marketing Plan

Tell us about your business and we'll build a custom marketing plan showing you exactly how to grow — at no cost and no obligation.