The Real Cost of BuildZoom's Commission Model
A commission model looks cheap on paper because there's no big upfront subscription. But once you run the math on a realistic year of roofing revenue, the picture changes fast. Assume you're a mid-sized roofer closing 30 roofs per year at an average $20,000 ticket — that's $600,000 in platform-sourced roof revenue.
At a mid-range 3% BuildZoom commission, that's $18,000 lifted straight off your top line. At the higher end of the 2–5% range, it climbs to $30,000. That fee comes off every single project, whether you had a great margin or a razor-thin one — and it scales with every roof you add.
Compare that to RoofingPros: a flat $99/mo Featured Verified Pro plan totals $1,188 for the entire year, regardless of how many roofs you close. Close 3 or 30 — the platform cost is identical. And because homeowner inquiries are exclusive (no bid auction), close rates on RoofingPros routinely run above BuildZoom's multi-bid environment.
The delta on a $600,000 roof year is nearly $17,000 in savings — money that can go into vehicle wraps, crew bonuses, additional service-area expansion, or simply better margin per job. And unlike a commission, that flat cost doesn't grow when your business does.
$18,000
BuildZoom annual spend (typical)
$1,188
RoofingPros Featured annual cost
~$17K
Reinvested into your business