Stop Sharing Leads. Start Owning the Homeowner.

The Real Cost of Porch for a Roofing Contractor

A typical roofing company running Porch as an active channel spends around $1,000–$2,500 per month in per-lead fees, depending on market size and the mix of repair vs. replacement leads. Assume the middle of that range: roughly $1,500/mo for approximately 25 shared leads.

Because those leads are shared with multiple contractors and mixed in source quality, industry-average close rates typically land between 6% and 12%. That means $1,500 buying 25 leads usually converts to 2–3 booked roofs — often at a cost per acquired job of $500–$750, before job costs and materials.

Compare that to RoofingPros: a flat $99/mo Featured Verified Pro plan totals $1,188 for the entire year. Homeowner inquiries are exclusive to you (no shared bidding), close rates are meaningfully higher because there's no competing roofer in the same phone call, and a fully-built profile in a competitive metro typically produces 5–12 exclusive homeowner inquiries per month.

Multiplied out over a year, a $1,500/mo Porch spend runs $18,000. A $99/mo Featured RoofingPros plan runs $1,188 — a difference of nearly $17,000 in annual platform spend, with more predictable pipeline and no ongoing refund-ticket grind.

1. 1

   Flat Fee vs. Pay-Per-Lead Auction

   Porch's core roofing model is pay-per-lead: you're charged $15 to $100+ per lead depending on service type and market, and those leads are pushed to multiple contractors at once. A modest 20-lead month can quickly become $1,000–$2,000 in Porch charges, before you know how many of those leads will actually close. RoofingPros is a flat $49/mo Verified Pro or $99/mo Featured — no per-lead fees, no billing surprises, no wondering what next month's invoice looks like.

2. 2

   Exclusive Homeowner Contact, No Speed-to-Call Race

   Porch sells each lead to multiple contractors, so the moment a homeowner submits a form their phone rings from three, four, or five roofers within minutes. Whoever calls first usually wins — and the homeowner is left frustrated by the deluge. RoofingPros connects the homeowner directly to the profile they chose to click on. Every quote request, phone call, and message goes to one roofer: you.

3. 3

   No 'Where Did This Lead Come From?' Mystery

   Porch's inventory is a mix of Porch.com traffic, partner data from home warranties, moving companies, the legacy Sears Home Services relationship, and third-party paid ads. Homeowners often don't remember filling out a form or don't recall it was for roofing — leading to cold, confused calls. RoofingPros inquiries come from homeowners actively on roofingpros.org or landing there from a Google roofing search. Intent is high, source is transparent.

4. 4

   Roofing-Only, Not Handyman-and-Everything-Else

   Porch is a broad home-services marketplace covering cleaners, movers, handymen, contractors, and repair pros. Roofing is just one line item. RoofingPros is 100% roofing: every filter, every SEO page, every homeowner search is aimed at roofing. Higher intent, less category noise, and no competing against a mover for attention.

5. 5

   Real Google Rankings for Local Roofing Keywords

   Porch keeps the SEO value inside porch.com. Your Porch profile helps Porch rank — not your website. RoofingPros publishes your profile at a live indexable URL (roofingpros.org/roofer/your-company-city-state), passes a do-follow backlink to your site, and injects your listing into city and state directory pages that rank organically for phrases like 'roofers in Dallas' and 'best roofing companies in Charlotte'.

6. 6

   No Refund-Dispute Ticket Grind

   Every pay-per-lead platform, Porch included, requires contractors to log refund tickets for wrong numbers, tenants who don't own the home, jobs outside the service area, or homeowners who just wanted a ballpark. It's a tax on your time even when refunds are granted. RoofingPros has nothing to refund because there's nothing per-lead to charge. Bad-fit inquiries just don't cost you anything.

7. 7

   Month-to-Month, No Contract Games

   RoofingPros is month-to-month. Cancel any paid tier from your dashboard in one click. No annual contracts, no early-termination fees, no auto-renewal traps buried in the fine print. If we don't produce ROI in a given month, you walk. That accountability keeps us building features that actually generate roofing jobs.

8. 8

   Every US Roofer Already Has a Free Profile

   You don't need to pay to exist. Your company likely already has an unclaimed listing on RoofingPros pulled from public records. Claiming it is free, takes 3 minutes, and lets you edit your service area, upload photos, list services, and start collecting reviews immediately.

9. 9

   Reviews Marked Up for Google Star Ratings

   RoofingPros reviews are structured with Review schema, so they can qualify for star ratings in Google search results for your company name and be embedded on your own website. Porch reviews live inside porch.com and mostly feed porch.com's SEO — not yours.

10. 10

    The Real Cost Delta Over a Year

    A roofing contractor spending $1,500/mo on Porch leads (roughly 25 shared leads at typical rates) closing 2–3 roofs a month is often at $500–$750 per booked job. The same contractor on a $99/mo Featured RoofingPros plan routinely reports 5–12 booked jobs a month at a customer acquisition cost under $25. Over a year, that's the difference between $18,000 and $1,188 in platform spend — with more predictable pipeline and exclusive leads.